About Us

Cordial & Craft is a woman-owned, full-service Asheville event production company that specializes in unique gatherings and events throughout the Southeast and beyond. We value individuality and creativity and believe the best way to enjoy any event is by being true to yourself! The Cordial & Craft team has been planning memorable events, providing specialized staffing services, crafting made-to-measure cocktails,  and adding eclectic floral designs to special events and weddings since 2014. 
This business was first built from a romantic idea, creative yearnings, and a cult classic movie aesthetic and these interests, experiments, and desire to share have only grown through the past eight years of operation.
Our approach is comprehensive and our style unique, if you’d like to learn more and see if we’re a good fit contact us today. 


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Co-Founder & Head of Business Operations
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Heidi has over 20 years experience in the events and planning industry. She’s always loved the creativity and moving parts involved in events and has known for a long time that this is where her passion would lead her! She is a WNC native and has been dubbed a “wedding psychiatrist” for her ability to calm even the most hectic of brides (and mother’s of the bride!)

Co-Founder and Cocktail Operations
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Lexie has been brought to the world of events through her interest in theatre, craft, and the arts! Her experience in stage production has given her many tools to use when something needs to be fixed or made beautiful at the drop of a hat. She feels most comfortable and alive when behind the scenes in the harmonious chaos that is the world of events!

Lead Planner
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Amanda is a North Carolina native with over 9 years of experience in private and corporate event planning. She truly enjoys making couples feel happy and comfortable so they can enjoy their special day.

Head of Floral and Design
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Crystal is the face behind the whole floral and design department! She has a unique eye for detail and is always looking for new inspiration to make each event and wedding personal and enchanting. She has a particular love for lush greenery and bohemian and tropical styles, but her dream is in making ideas come to life!

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